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A Well-Deserved




                                                Lesson







            "Never again would I ever judge a book by its cover." Isaac Levy


            Many years ago, during one of the business trips that Orna   blue sapphire jewelry. ”Can I have this back please?” I ask
            and I made to America, we held a trunk show in Savannah   her impatiently. “How much are they?” she inquired, holding
            Georgia, at one of our retailers. On the first day of the show,   them  tighter”.  “Sorry  Ma’am,  I  really  need  this  set  back”,  I
            during a quiet period, a very refined, elegant lady entered   said. “But I asked you how much is it”, she persisted.  Irritated
            and approached our showcases. The retailer introduced her   by her insistence and not wanting to keep Mrs. Billit waiting,
 An International art show is an exciting place that   with much respect and honor. “Isaac, I want you to meet   I  replied:  “Well,  I  don’t  think  you  can  afford  this  set”.  The
 provides the opportunity to share time and space   Mrs. Billit, she is one of the most respected ladies in Savannah   moment that those words came out of my mouth, I knew that
 with other lovers of art from all over the world.  and our most valued customer”. Mrs. Billit picked up some   I made a terrible mistake. She looked straight into my eyes as
 It’s a place to see and be seen. A venue to discover   of the most expensive pieces and said, “I like this ruby and   she placed the set on the showcase, then turned and left. I
 new artwork, an arena for new ideas, and a place   blue  sapphire  necklace  and  earrings.  I  have  to  rush  to  an   ran back to Mrs. Billit with the jewelry and apologized for the
 where exciting new relationships are formed.
            appointment now, but I’ll be back tomorrow to discuss the   delay. We negotiated a price, and completed the sale.
            price.
                                                                At the end of the week when the show was over, the retailer
            The  next  morning  while  Orna  and  I  set  up  the  jewelry  in   called me into his office. Somehow I had already guessed
            the  showcases,  the  doors  opened  and  we  became  busy   what  was  coming.  “I  know  I  was  rude  to  a  lady  at  my
            greeting and serving the customers. After a while, the retailer   showcase. I am so sorry” I said. “Well you should be sorry”,
 Yvel takes great pride in   called me into his office where Mrs Billit was sitting, and said:   he  replied.  “Not  only  because  you  were  rude  to  her,  but
            “Isaac, Mrs. Billit would like to see the jewelry that she saw
                                                                because this lady won 432 million dollars in the Powerball last
 partnering with the world’s   yesterday”.  Excitedly  I  went  back  to  our  showcase  to  get   month and just spent hundreds of thousands of dollars with
 leading art shows and presenting   the  expensive  ruby  and  sapphire  set,  but  it  wasn’t  there.   each of our vendors except you”.
 its ‘Art To Wear Collection’ – of   Frantically I looked around and said to Orna,“Mrs. Billit is here!   I  had  learned  a  well-deserved  lesson  on  how  to  value
            Where is the set?” She pointed to a short, heavyset, poorly
 authentic wearable works of art.  dressed  woman  standing  in  front  of  our  showcase,  and  in   customers no matter who they are or where they come from.
            her sweaty hands was my beautiful and expensive ruby and   And never again would I ever judge a book by its cover.

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