Page 4 - magazine

CONTENTS

ON A PERSONAL NOTE
4 Our Story
The Yvel story, from a humble beginning to world recognition.
8 A Heart of Gold
On The Cover
In memory of Isaac’s father - Moshe Levy.
10 The Moussaieff Dynasty & its legacy of pearls.
31 A Well-Deserved Lesson
How to value customers no matter who they are
or where they come from.
72 Pennies, Pearls & Pretenses

During our lives, we learn to differentiate FEATURES
between the kinds of things that we love 18 Dive into the Wonderful World of Pearls
more and those that we love less. We learn 24 Boutiques around the world
to identify what draws us to one type of
thing more than another. Those subjects that 26 Art to Wear
attract and inspire us also invite us to look ‘Work of Art’ jewelry and worldwide art shows.
deeper, and if we are determined we become 32 Paraiba Tourmalines
accomplished in those fields. 34 Award Winning Designs
I have dedicated my career to two main 38 Baroque Pearls
passions that I love more than anything else:
Aesthetic design and innovation. In combining 48 Turning The Tables with jewelry
through women’s empowerment

these two I discovered a third passion - the and social involvement.
enhancement of female beauty in its many 52 Megemeria
forms. Over the years, I have learned how to Orna and Isaac’s non-profit social enterprise.
develop these passions to create outstanding 56 The Megemeria Craft Center
award-winning jewelry pieces. DESIGN A replica of an Ethiopian village in the heart of Israel.
58 Aqua Collection
I am very fortunate that I was able to turn
my passions into a career that has spanned 60 Fancy Diamonds
more than three decades. Over time my Timeless glamour in Yvel’s Diamond Collection
Actress Moran Atias wearing appreciation of women has deepened and
black and white gold, diamonds 74 Deep Purple STYLE
and pearls, from the Yvel Black broadened. It is a source of great pride and
& White Collection. honor for me to see them looking their best 76 Starlight Collection 14 The Bold and the Beautiful
while adorned in jewelry that I have designed. 16 Delicate Elements
EDITING & GRAPHIC DESIGN: This fourth edition of the Yvel style magazine is
Yvel Marketing Department 46 Trends and Colors
dedicated to the women who have made me
CONTRIBUTING EDITOR: who I am today; the Yvel women of the world. 66 Styling Tips
Daniel Remer 67 Comfort Comes First
With much love and admiration, READ MORE
FASHION PHOTOGRAPHY: 40 Birth Stones Developing interesting solutions for each and every challenge.
Alon Shafransky 68 Jewelry & a little Black Dress
43 Jewelry Across Cultures
JEWELRY PHOTOGRAPHY:
Ori Livney I Alex Perlman 62 Treasures of the Sea
A guide to the world of pearls
MEGEMERIA PHOTOGRAPHY:
Noam Revkin Fenton Isaac Levy 78 All about Diamonds
Shlomi Shalom & Eitan Dor 80 Rock ‘N’ Roll
A look at the different types of pearls
Shutterstock

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