Page 7 - magazine

“It was a window that was opened to me,
to a totally new world that I never knew existed”
Our Story Jerusalem, in the mid-1980’s. A young unemployed couple I never knew existed”, explained Isaac, many years later. “I

Isaac Levy

sat talking at a kitchen table. Though very much in love, they
could express myself, my feelings, my emotions, through the
had not figured out what they wanted to do with their lives.
“Listen, I know how to string pearls”, the girl said. The boy
Not knowing where this little venture would take them, Orna
looked at her and a moment passed before he answered, jewelry”.
and Isaac continued stringing pearl necklaces, experimenting
“Teach me”, he said. “Teach me”. Unbeknown to him, those two words would with the addition of semi-precious stones and creating
Unbeknown to him, those two words change his life forever. And so, using the last of his savings original designs. Orna could clearly see that even without any
they went out and bought some pearls, gold beads and
would change his life forever. clasps. She then taught him to string pearls into necklaces. formal training Isaac exuded talent. He was totally absorbed
by the creative power that was unfolding within him. Long
Born into the fourth generation of a large family of jewelers, days turned into nights, and in the mornings it was not unusual
Whenever we take the time to look back at our lives, we are often amazed at how the biggest as a child, Orna had learned from her mother how to to find Isaac still sitting at the kitchen table stringing pearls
events and milestones were triggered by the smallest of incidents, actions, or words. There isn’t a string pearls. Orna’s mother owned a jewelry boutique without having slept at all.
in Jerusalem’s King David Hotel, and so Orna was no
single person who doesn’t have a story of how a chance meeting, a seemingly wrong turn, or single stranger to the jewelry world. Isaac had come to Israel from After several weeks they had produced a number of
phone call, led to a major life event. All over the world, every minute the seeds of history are being Argentina as a child together with his family. Coming from impressive necklaces; it was time to test the market. Isaac
planted over and over by the two simplest of words, “I do”. Similarly, the origin of Yvel, Israel’s award- an underprivileged background Isaac knew nothing about opened the phone book and found the number of one of the
most prestigious and well-known jewelry retailers in Israel. With
winning jewelry brand can be traced back to only two words. jewelry; in fact, he had never even held a pearl before. But a single phone call, he managed to secure an appointment
sitting there at that kitchen table with the newly purchased and he and Orna took the bus to Tel Aviv.
pearls in front of him, something moved him. “It was a
window that was opened to me, to a totally new world that

4 5