Page 50 - magazine

Turning

The Tables

With an ethos built upon contribution to the community, Yvel’s
owners Isaac and Orna Levy have always recognized the great
importance of social involvement and ‘giving back’ to society.

Isaac and Orna Levy opened their hearts together with the day, each black dress was complemented by Yvel’s exclusive
This year, Tel Aviv Fashion Week was held for the sixth time With an ethos built upon contribution to the community, doors of the Yvel Design Center in Motza and the fifteen luxury jewelry. Rare pearls, colored diamonds and precious
since its beginning in 2011. But unlike previous years, during Yvel’s owners Isaac and Orna Levy have always recognized women-designers arrived with their dresses. Faced with the gems, embedded in breathtaking designs that enhanced the
one particular presentation, the veil of glam escapism was the great importance of social involvement and ‘giving task of matching an Yvel jewel to each dress, the Yvel team black dresses beyond any expectations of the designers.
lifted, and a glimpse into a very different reality was revealed. back’ to society. They listened in anticipation as Motty told was at their disposal to advise and facilitate the perfect On the day of the show, Orna and Isaac together with the
them about a group of fifteen women who would exhibit match. “When the women arrived and saw our Jewelry, Yvel team arrived with the selected jewelry and began to
For the first time, Fashion Show Tel Aviv 2018 adopted the their collection of twenty-six black dresses. Each of these I think they were overwhelmed”, said Orna. “None of them dress the models. The dressing room was filled with dozens of
theme of the changing beauty ideal and upheld a diverse outfits needed to be matched with the appropriate jewelry. had realized that the same jewelry brand that is worn by stars beautiful, strong and successful women of all ages, sizes and
lineup of models. Male and female, of all ages, sizes, What made this event unique was that these designers had and celebs on red carpets, would be worn along with their heights. These women, a mixture of government members,
heights, colors and religions participated. So when the one major thing in common. They had all managed to break own designs. There was a lot of emotion and tears, but also community leaders, business women and actors, had given
show’s promoter Motty Reiff, turned to Yvel, Israel’s luxury out of the cycle of prostitution and embarked on a new life. a lot of fun and a special VIP lunch that we hosted for them their time to model the work of these fifteen designers. Hailed
jewelry brand and asked if they would like to sponsor a very Now they were ready to present their designs on stage. here at Yvel. It was also really good opportunity for us all to as the most moving show in the Tel Aviv fashion week, each
important event, the answer was a definite ‘Yes’. get to know each other before the show”. By the end of the and every one of the women designers is a story of success.

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