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P. 68

It is easy to underestimate the extent that jewelry can
                                  transform even the simplest of outfits. Even a dull item
                                 of clothing can be brought to life with the right kind of
                                                       accessories.
                          A Jewel For                                                                                                         Comfort Comes First





                                                                                                                                                                                                           by Isaac Levy
                             Every Story                                                                                                                                                 Sometimes  In  life,  we  struggle  to  try  to  fit  ourselves  into

                                                                                                                                                                                         something that doesn’t suit us for the sake of a fleeting fashion
                                                                                                                                                                                         or a particular ‘look’. But for those of us who are concerned
                                                                                                                                                                                         more with luxury, Coco Chanel’s old adage of “Luxury must
                                                                                                                                                                                         be comfortable, otherwise it’s not luxury”, couldn’t be truer.
                                                                                                                                                                                         When I create my designs, comfort is always the first thought
                                                                                                                                                                                         that comes to mind. Regardless of whether it is a necklace,
                                                                                                                                                                                         an earring, a ring, or a beautiful brooch – if it isn’t comfortable
                                                                                                                                                                                         to wear, then it cannot be Yvel. I am always mindful of the
                                                                                                                                                                                         women  who  will  be  wearing  my  jewelry,  and  I  try  to  add
                                                                                                                                                                                         design elements and textures that are not only pleasing but
                                                                                                                                                                                         also endearing to the women who wear it.
                               Firstly, it is important to strategize and ask
                              yourself what am I trying to accomplish.                                                                                                                   If it’s a necklace, I always make sure to design clasps that are
                              Do  you  want  to  draw  attention  to  your   Necklaces and pendants draw attention                                                                       both beautiful and easy to open and close. With bracelets, I
                             face, to your body, or to a specific piece of   to  the  neck  area  and  below,  and                                                                       try to design clasps that can be opened and closed with one
                            jewelry that you cherish? Once this question   are  therefore  in  a  key  position  to                                                                      hand. But one of the biggest challenges is always creating
                           has been addressed then you will be able to   enhance  an  outfit.  For  example,  if                                                                         the perfect earrings to suit the customer’s earlobe. There is a
                           accessorize accordingly.                  you  are  wearing  a  V-necked  outfit                                                                              huge variety in the size and thickness of women’s earlobes,
                                                                                                                                                                                         so too with the position of the hole. Some women’s ears have
                                                                     then a pendant sitting in the ‘V’ above
                          Since earrings are mostly level with your face,                                                                                                                been pierced in the wrong place. Others will have distended
                          they  will  be  seen  by  anyone  who  looks  at   the  cleavage  will  always  add  style  and                                                                holes due to years of wearing heavy earrings. And then there
                          you. They remain in the sight of anyone who is   vibrancy  to  your  appearance.  Longer  necklaces                                                            are those women who don’t have their ears pierced at all.
                          talking to you and have the potential to frame   more  often  look  good  when  worn  over  higher
             your  face  and  complement  your  coloring  and  complexion.  If   necked garments such as crew necks.                                                                     During my three decades of dressing women with my designs,
             the earrings are set with precious gems that catch the light then                                                                                                           I  managed  to  develop  interesting  solutions  for  each  and
             the eye is naturally drawn to them, keeping the focus towards                                                                                                               every challenge. If there are no holes, I’ll create an earring
             the facial area. Earrings with less sparkle such as plain gold can   Sometimes                                                                                              with a double clip that holds the earring securely to the ear,
             complement without drawing so much attention.           people   wear                                                                                                       but is comfortable enough to be worn for an entire day. If
                                                                     jewelry  for  the                                                                                                   the hole in the ear is distended, then I make sure to bring the
                                         Experiment as               sake  of  the  piece                                                                                                earring’s post as low as possible on the ear, in order to ‘lift’ the
                                                                                                                                                                                         earring up in relation to the ear.
                                           much as you               itself.   They   might
                                                                     have  received  it  as  a  gift  from
                                             like, but first         someone  special  and  want  to                                                                                     What  I  love  is  that  every  design  has  its  challenges,  and  I
                                         decide where                show it off, or perhaps they want                                                                                   approach  each  one  with  the  same  passion  for  comfort,
                                                                                                                                                                                         beauty, and innovation. Yvel is indeed a luxury jewelry brand,
                                                you want             to make a fashion statement with a                                                                                  and in the tradition of Coco Chanel – I will always be diligent
                                                                     particular piece of jewelry. Whatever the reason,
                                                 people’s            it is important to consider the other jewelry that                                                                  on behalf of our customers to ensure that comfort will always
                                              gaze to be             you  might  want  to  wear  with  it.  For  example,  if                                                            come first.
                                                directed.            you are wearing a special ring and want this to be
                                                                     the  focus,  then  don’t  wear  a  sparkling  bracelet
                                                                     or  heavy  bangles.  If  the  focus  is  a  statement
                                                                     pendant, then take care to choose earrings that
                                                                     will not compete for attention.




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