Page 69 - magazine
P. 69

It is easy to underestimate the extent that jewelry can
 transform even the simplest of outfits. Even a dull item
 of clothing can be brought to life with the right kind of
 accessories.
 A Jewel For        Comfort Comes First





                                                                                 by Isaac Levy
 Every Story                                                   Sometimes  In  life,  we  struggle  to  try  to  fit  ourselves  into

                                                               something that doesn’t suit us for the sake of a fleeting fashion
                                                               or a particular ‘look’. But for those of us who are concerned
                                                               more with luxury, Coco Chanel’s old adage of “Luxury must
                                                               be comfortable, otherwise it’s not luxury”, couldn’t be truer.
                                                               When I create my designs, comfort is always the first thought
                                                               that comes to mind. Regardless of whether it is a necklace,
                                                               an earring, a ring, or a beautiful brooch – if it isn’t comfortable
                                                               to wear, then it cannot be Yvel. I am always mindful of the
                                                               women  who  will  be  wearing  my  jewelry,  and  I  try  to  add
                                                               design elements and textures that are not only pleasing but
                                                               also endearing to the women who wear it.
 Firstly, it is important to strategize and ask
 yourself what am I trying to accomplish.                      If it’s a necklace, I always make sure to design clasps that are
 Do  you  want  to  draw  attention  to  your   Necklaces and pendants draw attention   both beautiful and easy to open and close. With bracelets, I
 face, to your body, or to a specific piece of   to  the  neck  area  and  below,  and   try to design clasps that can be opened and closed with one
 jewelry that you cherish? Once this question   are  therefore  in  a  key  position  to   hand. But one of the biggest challenges is always creating
 has been addressed then you will be able to   enhance  an  outfit.  For  example,  if   the perfect earrings to suit the customer’s earlobe. There is a
 accessorize accordingly.  you  are  wearing  a  V-necked  outfit   huge variety in the size and thickness of women’s earlobes,
                                                               so too with the position of the hole. Some women’s ears have
 then a pendant sitting in the ‘V’ above
 Since earrings are mostly level with your face,               been pierced in the wrong place. Others will have distended
 they  will  be  seen  by  anyone  who  looks  at   the  cleavage  will  always  add  style  and   holes due to years of wearing heavy earrings. And then there
 you. They remain in the sight of anyone who is   vibrancy  to  your  appearance.  Longer  necklaces   are those women who don’t have their ears pierced at all.
 talking to you and have the potential to frame   more  often  look  good  when  worn  over  higher
 your  face  and  complement  your  coloring  and  complexion.  If   necked garments such as crew necks.  During my three decades of dressing women with my designs,
 the earrings are set with precious gems that catch the light then   I  managed  to  develop  interesting  solutions  for  each  and
 the eye is naturally drawn to them, keeping the focus towards   every challenge. If there are no holes, I’ll create an earring
 the facial area. Earrings with less sparkle such as plain gold can   Sometimes   with a double clip that holds the earring securely to the ear,
 complement without drawing so much attention.  people   wear   but is comfortable enough to be worn for an entire day. If
 jewelry  for  the                                             the hole in the ear is distended, then I make sure to bring the
 Experiment as   sake  of  the  piece                          earring’s post as low as possible on the ear, in order to ‘lift’ the
                                                               earring up in relation to the ear.
 much as you   itself.   They   might
 have  received  it  as  a  gift  from
 like, but first   someone  special  and  want  to             What  I  love  is  that  every  design  has  its  challenges,  and  I
 decide where   show it off, or perhaps they want              approach  each  one  with  the  same  passion  for  comfort,
                                                               beauty, and innovation. Yvel is indeed a luxury jewelry brand,
 you want   to make a fashion statement with a                 and in the tradition of Coco Chanel – I will always be diligent
 particular piece of jewelry. Whatever the reason,
 people’s   it is important to consider the other jewelry that   on behalf of our customers to ensure that comfort will always
 gaze to be   you  might  want  to  wear  with  it.  For  example,  if   come first.
 directed.  you are wearing a special ring and want this to be
 the  focus,  then  don’t  wear  a  sparkling  bracelet
 or  heavy  bangles.  If  the  focus  is  a  statement
 pendant, then take care to choose earrings that
 will not compete for attention.




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